HOW LOCAL SME BUSINESS CAN DEFEAT BIG MULTINATIONAL COMPANIES NOWADAYS?
نویسندگان
چکیده
There is perception within business community of multinational companies (MNC) that Small-Middle Size enterprises (SME) have limited potential to compete with them. The purpose the study was explore successful SMEs competitive advantages vs. their MNCs rivals on local markets. Technology bigger market shares and above average maturity level were selected for this study. Three production industry sectors chosen: household chemistry, electrical/electronic assembly, chemical products. Methodology an assessment enablers by soft hard nature, performed individual interviews questionnaires. It found in order successfully MNCs, can use right set dominantly elements organizational structure: ranger operational strategies, skills values such as deep relationships customers, flexible agile response needs, niche bespoke products based strong technology expertise, lean structure entrepreneurial behaviors. Some examples are given.
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ژورنال
عنوان ژورنال: 11th International Scientific Conference “Business and Management 2020”
سال: 2023
ISSN: ['2029-4441', '2029-929X']
DOI: https://doi.org/10.3846/bm.2023.1120